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The truth about online content is that nobody really reads it, the majority of people just scan through articles. Studies have shown that only 10-20% of readers actually make it to the bottom of the page.
That is why it is important for us to do something about, ensuring important information does not go unnoticed. In the Microsoft 365 ecosystem, SharePoint is the hub of all communication resources, integral to corporate communication. Let us walk you through some exciting new features in this space and how to use them to improve engagement in 2021.
SharePoint News is a content distribution system that offers visibility far and wide in your collaborative environment. News can be viewed across all these platforms: SharePoint start page, inside Microsoft Teams sites, SharePoint communication site, Hub sites, in Microsoft Teams and SharePoint mobile App, on Office.com, within the SharePoint App Bar, in your inbox through Auto-news digest, Microsoft edge and also within a particular team or yammer community when shared on them. Phew…that list seemed endless.
Given this, Sharepoint News can reach audiences all over such platforms, what is an efficient way to actually get the content noticed?
There are two kinds of article options:
For a complete understanding of how to make the most of SharePoint News features like scheduling pages, audience targeting, News organization, and creating a News digest, get guided by Microsoft MVP and SharePoint Information Architect Consultant, Susan Hanley, in this informative recording: https://www.orchestry.com/event/sharepoint-online-for-2021-whats-new-noteworthy-for-communications-pros/
In the meantime, here are a couple of tips to get you going:
All efforts to improve visibility are futile if we are not able to measure its impact. So you need to focus on making connections and adding value. Therefore, just page views are not enough so have other proxies for actionable outcomes that are measurable. For example, likes and comments indicate that people are actually engaging.
These are some of the metrics and insights that are available at the moment:
If you require to dive deeper into metrics, use more advanced analytics to see more: 3rd parties, Microsoft 365 Usage analytics, Audit logs with PowerBI.
But there is more being added to the SharePoint News metrics. Soon you will be able to see individual page analytics on each page. There is also the option of having a page analytics digest sent to each author a week after publishing with recommended actions to boost readership!
In the conversation spectrum, Yammer is still very relevant to corporate communication. Unlike MS Teams where ephemeral conversations live, Yammer is the home for knowledge that you want to capture for the long haul.
The platform is built to scale leadership by providing access to leadership voices through communities. It plays a key role in fostering the work culture as it is a space for social causes as well. Yammer supports peer-to-peer knowledge exchange, communities around particular topics and gives room for ideation, as well as democratizing conversation within the enterprise.
On one hand, SharePoint News is a rich storytelling experience, where you can add additional metadata, while also making most of its scheduling experience. On the other, Yammer is for amplifying those stories and engaging your users.
Once you publish content through SharePoint News and you can extend the message around that news article directly within Yammer while also adding questions, polls, and rich text to garner more interest from readers.
Here are some noteworthy features of Yammer that make it such a powerful tool in Microsoft 365:
Yammer too allows you to analyze engagement and performance of content shared through various metrics. There are some exciting new analytics capabilities coming out within Yammer:
As an Microsoft Teams-first platform, Orchestry is dedicated to staying up to date with all that’s new and exciting in the Microsoft 365 ecosystem.
Orchestry is built to empower organizations to define a winning Microsoft 365 adoption and change management strategy. Created by SharePoint MVPs and Microsoft 365 experts, Orchestry helps organizations formulate the roadmap of ‘what to use when’ in the Microsoft 365 ecosystem. It enables businesses to increase their technology adoption with empowering governance and simplified intelligent provisioning organization-wide.
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